Why news consumers are a goldmine for advertisers

By SmartNews Reggie Riley, head of U.S. ad business, SmartNews Amid overwhelming amounts of content, advertisers face the challenge of capturing audiences’ attention effectively in…

Aaron December 20, 2024

Input Bias and How to Compete When the Best Marketer Is AI, What We Know From Psychology

By Phill Agnew Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In…

Aaron December 20, 2024

Content Marketing Team Dynamics That Deliver Results

By Sharath Byloli As a content professional with almost a decade in the game, I have been a part of several content marketing teams and…

Aaron December 20, 2024

RE/MAX joins retail media network arms race, piquing marketer’s interest with specialty status

By Kimeko McCoy The crusade to make everything an ad network continues as yet another player enters the space: real estate media. On Wednesday, global…

Aaron December 20, 2024

Platform aspirations, legacy limitations: the agency holdco dilemma

By Seb Joseph Agencies aren’t platforms — and they never will be. Let’s not kid ourselves. At best, they’ve dabbled in platform cosplay; a pinch…

Aaron December 20, 2024

Marketers are innovating by using AI agents to integrate data interpretation with instant execution

By Zeta Global Neej Gore, Chief Data Officer, Zeta Global AI is driving a fundamental shift in marketing. While it’s been many years since new…

Aaron December 19, 2024

Setting Your Influencer Budget — Here’s Everything I Learned About Working With Influencers

By Kinzal Jalan As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my…

Aaron December 19, 2024

5 Marketing Experts Predict The Top Trends We'll See in 2025

By Caroline Forsey I went to a psychic when I was 22. She told me I was “about to take a long journey across the…

Aaron December 19, 2024

Media Briefing: The top trends in the media industry in 2024

By Sara Guaglione There will not be a Media Briefing next week due to Digiday’s holiday break. This week’s Media Briefing takes a look at…

Aaron December 19, 2024

Uber’s Ad playbook for 2025: scaling, innovating and staying the course

By Seb Joseph For 2025, Uber Advertising is sticking with what works: scaling up markets, doubling down on programmatic and adding new formats, according to…

Aaron December 19, 2024

Why news consumers are a goldmine for advertisers | International Association of Digital Marketing Professionals (IADMP) - Part 115