How AI could shape content and ads in 2025

By Marty Swant Tech giants and startups alike have spent the past year building new generative AI tools for users and advertisers. From AI images…

Aaron January 2, 2025

How mobile game publisher HOMA worked with TikTok to create a viral hit inspired by #CleanTok

By Alexander Lee In June 2024, the mobile game developer HOMA published “Clean It,” a casual game inspired by the #CleanTok TikTok trend — and…

Aaron January 2, 2025

The definitive Digiday guide to what’s in and out for advertising in 2025

By Digiday Editors Another year, another remarkable give and take for the advertising industry. See below for what we think is in store for 2025.…

Aaron January 1, 2025

Why early generative AI ads aren’t working and how creatives will shift to integrate the tech into their work

By Kristina Monllos Marketers are faithfully obsessed with the shiny new thing when it comes to their brand activations. So it’s no surprise that in…

Aaron January 1, 2025

I Reviewed 17 Content Marketing Analytics Tools: Here’s Everything You Need to Know

By Kayla Carmicheal Creating successful marketing campaigns and compelling content starts with understanding the numbers behind your strategies. For me, content marketing analytics are like…

Aaron December 31, 2024

2025: The year of Twinkies, cockroaches, and chaos — Digiday Podcast looks ahead to a tumultuous year

By Kimeko McCoy Subscribe: Apple Podcasts • Spotify 2025 is expected to be a hell of a year, if you ask the Digiday staff. After…

Aaron December 31, 2024

Generative AI grows up: Digiday’s 2024 timeline of transformation

By Marty Swant In 2024, generative AI proved itself to be far more than just a buzzword. From the flurry of AI-powered gadgets to the…

Aaron December 31, 2024

Hot Topics in B2B Marketing: Our Top 10 Blog Posts of 2024

By Alex White Looking for that golden insight? One that sparks innovation, solves a challenge, or leaves your competition in the dust? Our award-winning marketing…

Aaron December 30, 2024

What is a Mind Map? Exploring a Powerful Tool for Creative Problem Solving

By ttaylor@hubspot.com (Tristen Taylor) Do you ever struggle to visualize your ideas or consolidate your thoughts in one place? I certainly have. As a marketer,…

Aaron December 30, 2024

Why consolidation means a potential payday for non-holdco agencies that target the ‘forgotten middle’

By Michael Bürgi Judging from the reaction to the news of Omnicom’s planned acquisition of Interpublic Group near the end of 2024, there’s a strong…

Aaron December 30, 2024

How AI could shape content and ads in 2025 | International Association of Digital Marketing Professionals (IADMP) - Part 114