By esantiago@hubspot.com (Erica Santiago) Creating a viral marketing video isn‘t easy, but it isn’t impossible. Furthermore, viral video marketing doesn’t always require a big-budget video…
By Michael Bürgi Both a boon of opportunity but also the bane of most media folk that have to immediately snap out of holiday mode…
By Tim Peterson Despite serving as the unofficial kickoff to the advertising and media industry’s calendar, this week’s Consumer Electronics Show in Las Vegas doesn’t…
By Jason Levin As Wiz’s Head of Marketing Tom Orbach says, “Mini tools are 10x more powerful than free trials.” For the last 20 years,…
By Full Editorial Financial planning is essential to achieve long-term stability and growth. Understanding how your investments grow over time is crucial if you’re saving…
By Full Editorial Financial planning is essential to achieve long-term stability and growth. Understanding how your investments grow over time is crucial if you’re saving…
By Marty Swant With training data similar across major large language models, finding ways to make them more creative and more differentiated is increasingly important.…
By Michael Bürgi Have you ever planned a vacation using just TikTok to search your destination(s)? That’s more common these days than it used to…
By mbretous@hubspot.com (Martina Bretous) If someone asks me to find the average of five values — 1, 4, 7, 8, and 10 — the equation…
By Marty Swant Tech giants and startups alike have spent the past year building new generative AI tools for users and advertisers. From AI images…
