Omnicom Media Group and Roku partner on viewer search data, wrapping the holdco’s CES moves
By Michael Bürgi Wrapping up its search-related string of partner deals announced at CES this week, Digiday has learned that Omnicom Media Group has secured…
By Michael Bürgi Wrapping up its search-related string of partner deals announced at CES this week, Digiday has learned that Omnicom Media Group has secured…
By Harry Mackin Did you know over half of B2B marketing teams with influencer budgets plan to increase spending in 2025? It’s no surprise —…
By Seb Joseph Meta is borrowing a page from Elon Musk’s X on free speech and censorship, but advertisers aren’t hitting the panic button — yet. …
By ttaylor@hubspot.com (Tristen Taylor) The first place a potential customer may hear about your brand could be from your social media, a passing ad, or…
By esantiago@hubspot.com (Erica Santiago) 2025 is likely going to be the most interesting year thus far for marketing leadership. In the past year alone, you’ve…
By Michael Bürgi TikTok may be facing a potential existential crisis here in the U.S., as a Jan. 19 deadline approaches which could possibly see…
By Alexander Lee As a potential U.S. TikTok ban grows near, creators are adjusting their approach to partnership contracts to avoid being left holding the…
By Marty Swant Reddit is rolling out several new tools for marketers that aim to demystify the platform and help advertisers engage more with users.…
By Jenny Bergen Clark “What do you mean AI won’t fix everything?” That conversation with a marketing executive last month sparked my journey into creating…
By Michael Bürgi Omnicom continued to focus on advances and changes in search during CES this week, announcing a partnership with Amazon Ads and Omnicom’s…