Why data clean rooms are essential for high-margin commerce media
By LiveRamp Ted Flanagan, Habu Chief Customer Officer, LiveRamp As the commerce category evolves and expands to more verticals and use cases, the industry is…
By LiveRamp Ted Flanagan, Habu Chief Customer Officer, LiveRamp As the commerce category evolves and expands to more verticals and use cases, the industry is…
By Debbie Friez The volatile and rapid evolution of SEO can feel impossible to predict. And to some extent, it is. But by listening to…
By Ronan Shields T-Mobile has held talks to purchase Vistar Media, as the U.S.’s third-largest telco seeks to strengthen its non-traditional revenue streams by further…
By Headlines Team The PESO Model—Paid, Earned, Shared, and Owned media—is a cornerstone framework for modern communication strategies. Each component plays a crucial role, but…
By edevaney@hubspot.com (Erik Devaney) I know that behind every great company, division, or team is a great organizational structure — a structure tailored to a…
By Krystal Scanlon TikTok’s new ultimatum — shutdown in the U.S. or get a lifeline from the Supreme Court — is the latest plot twist…
By Alexander Lee Over the past two weeks, a growing cohort of digital creators has spoken out against the Honey browser extension for swapping creators’…
By Rachael Nicholson I love content monitoring! Well, not as much as chocolate, or cake, or chocolate cake … But when it comes to work-related…
By Taylor Cromwell Whether you’re crafting a new content campaign, launching a YouTube series, or revamping your social strategy, leadership will inevitably ask: “How will…
By Sara Guaglione This week’s Media Briefing hones in on the business areas that publishing execs say they will prioritize this year – and what…