By Keen Decision Systems Bradley Keefer, CRO, Keen Decision Systems Data is an essential part of any modern marketer’s toolbox, helping them improve their targeting…

By Julia Waldow This story was first published by Digiday sibling Modern Retail Nike yesterday revealed that it expects $1.5 billion in gross incremental costs,…

By Seb Joseph CTV is officially in its “wait, what are we actually buying?” era. Years of euphoric growth has given way to a wave…

By Sam Bradley French agency holding company Havas and Horizon Media, the largest indie media shop in the U.S., are set to pool their media…

By Headlines Team Artificial intelligence is no longer a distant concept for the legal profession—it is already embedded in daily practice. A new study conducted…

By Full Editorial Understanding Emotional SpendingEmotional spending often sneaks up when you least expect it. Maybe it’s after a long stressful day at work, or…