The Rise of Free SaaS Tools as Lead Magnets (& How Marketers Can Take Advantage)
By Jason Levin As Wiz’s Head of Marketing Tom Orbach says, “Mini tools are 10x more powerful than free trials.” For the last 20 years,…
By Jason Levin As Wiz’s Head of Marketing Tom Orbach says, “Mini tools are 10x more powerful than free trials.” For the last 20 years,…
By Full Editorial Financial planning is essential to achieve long-term stability and growth. Understanding how your investments grow over time is crucial if you’re saving…
By Full Editorial Financial planning is essential to achieve long-term stability and growth. Understanding how your investments grow over time is crucial if you’re saving…
By Marty Swant With training data similar across major large language models, finding ways to make them more creative and more differentiated is increasingly important.…
By Michael Bürgi Have you ever planned a vacation using just TikTok to search your destination(s)? That’s more common these days than it used to…
By mbretous@hubspot.com (Martina Bretous) If someone asks me to find the average of five values — 1, 4, 7, 8, and 10 — the equation…
By Alexander Lee In June 2024, the mobile game developer HOMA published “Clean It,” a casual game inspired by the #CleanTok TikTok trend — and…
By Marty Swant Tech giants and startups alike have spent the past year building new generative AI tools for users and advertisers. From AI images…
By Digiday Editors Another year, another remarkable give and take for the advertising industry. See below for what we think is in store for 2025.…
By Kristina Monllos Marketers are faithfully obsessed with the shiny new thing when it comes to their brand activations. So it’s no surprise that in…