Relevancy at scale is a New Year’s resolution brands can achieve

By Amazon Ads Brian Tomasette, director of product, Amazon DSP The amount of change and number of challenges that marketers faced in 2024 was head-spinning.…

Aaron January 15, 2025

Why teams are following all 7 stages of development for performance marketing

By Adstra Charlie Swift, general manager, Adstra Services The term performance marketing is hardly new, however, in the 2020s, the tactics and tools marketers use…

Aaron January 15, 2025

What Are E-E-A-T Guidelines, and How Can You Optimize Your Site Around Them?

By Nick Nelson With so much content on the web, and generative AI only adding to the noise, Google is laser-focused on helping searchers find…

Aaron January 15, 2025

The Trade Desk announces plans to acquire Sincera

By Seb Joseph The Trade Desk intends to acquire ad data firm Sincera, marking only its second acquisition since it launched in 2009 — a…

Aaron January 15, 2025

‘I need those home runs’: TikTok viral brands plan a future without the For You Page

By Kimeko McCoy We want to hear your thoughts on the potential TikTok ban. Take our brief survey. The likelihood of a future without TikTok…

Aaron January 15, 2025

Key areas of focus for the new Criteo CEO

By Ronan Shields Related Insights The Programmatic Marketer How Megan Clarken plans to get Criteo out of the ad retargeting ‘box’ Read More Criteo yesterday…

Aaron January 15, 2025

Financial Times, MiQ and Uber Advertising are 2024 Digiday Awards Europe finalists

By Digiday Awards This year, the companies driving innovation in Europe focused on omnichannel strategies, including leaning on first-party data and AI-driven insights to improve…

Aaron January 14, 2025

How Much Does an Explainer Video Actually Cost? [New Data]

By Cassie Wilson I was a teacher during the pandemic, which meant I had to become a pro at creating explainer videos — fast. If…

Aaron January 14, 2025

Digiday+ Research: More than half of publishers reported revenue increases in 2024

By Julia Tabisz Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. It’s barely halfway through January, but…

Aaron January 14, 2025

As agencies evolve AI tools for influencer vetting, they’re also discovering the tech’s limitations

By Sam Bradley Influencer agencies have embraced generative AI applications over the last year, as they seek to cut the time taken to arrange creator…

Aaron January 14, 2025

Relevancy at scale is a New Year’s resolution brands can achieve | International Association of Digital Marketing Professionals (IADMP) - Part 109