How to Create An Action Plan: A Straightforward Guide for Marketers
By Sheryl Green A few years ago, I faced one of the most demanding campaigns of my career. The project had an incredibly tight deadline,…
By Sheryl Green A few years ago, I faced one of the most demanding campaigns of my career. The project had an incredibly tight deadline,…
By kbodnar@hubspot.com (Kipp Bodnar) We turned our standard nurture email flow into an AI-driven conversion powerhouse. Here’s what we did, what worked (and what didn’t),…
By Ronan Shields Telcos and ad tech: the media world’s messiest on-again, off-again relationship. T-Mobile’s $600 million cash swoop for outdoor ad specialist Vistart is…
By Alexander Lee The impending U.S. TikTok ban could threaten some creators’ ability to grow their audiences across all platforms — not just the embattled…
By Ronan Shields Telcos and ad tech: the media world’s messiest on-again, off-again relationship. T-Mobile’s $600 million cash swoop for outdoor ad specialist Vistart is…
By Alexander Lee The impending U.S. TikTok ban could threaten some creators’ ability to grow their audiences across all platforms — not just the embattled…
By Seedtag Chad Schulte, senior vice president of agency partnerships and strategy, Seedtag In this time of unprecedented access to information, it’s crucial objective journalism…
By Sara Guaglione This week’s Media Briefing features an interview with Dotdash Meredith’s chief innovation officer, Jon Roberts. We discuss what the company has learned…
By Seb Joseph In advertising circles, a quiet theory has been gaining traction: The Trade Desk, it’s said, isn’t exactly enamored with curation — a…
By Caroline Forsey What we know right now: TikTok will be banned this Sunday, January 19th if it doesn’t demonstrate a willingness to divest from…