By Seb Joseph In advertising circles, a quiet theory has been gaining traction: The Trade Desk, it’s said, isn’t exactly enamored with curation — a…
By Sara Guaglione This week’s Media Briefing features an interview with Dotdash Meredith’s chief innovation officer, Jon Roberts. We discuss what the company has learned…
By Caroline Forsey What we know right now: TikTok will be banned this Sunday, January 19th if it doesn’t demonstrate a willingness to divest from…
By Amazon Ads Brian Tomasette, director of product, Amazon DSP The amount of change and number of challenges that marketers faced in 2024 was head-spinning.…
By Adstra Charlie Swift, general manager, Adstra Services The term performance marketing is hardly new, however, in the 2020s, the tactics and tools marketers use…
By Nick Nelson With so much content on the web, and generative AI only adding to the noise, Google is laser-focused on helping searchers find…
By Seb Joseph The Trade Desk intends to acquire ad data firm Sincera, marking only its second acquisition since it launched in 2009 — a…
By Ronan Shields Related Insights The Programmatic Marketer How Megan Clarken plans to get Criteo out of the ad retargeting ‘box’ Read More Criteo yesterday…
By Kimeko McCoy We want to hear your thoughts on the potential TikTok ban. Take our brief survey. The likelihood of a future without TikTok…
By Digiday Awards This year, the companies driving innovation in Europe focused on omnichannel strategies, including leaning on first-party data and AI-driven insights to improve…
