By Ronan Shields Criteo’s latest earnings call represented the passing of the baton between outgoing chief executive Megan Clarken, and its incoming CEO Michael Komasinkski,…
By pbump@hubspot.com (Pamela Bump) Reddit has evolved from its 2005 origins into a digital powerhouse, proving itself as an invaluable territory for marketers. While the…
By Sam Bradley The Super Bowl represents a high-stakes maneuver for top marketers. Mess up, and you’ve tipped as much as $8 million down the…
By Kimeko McCoy For years, X (known back then as Twitter) was the so-called second screen for the Super Bowl, where fans and brands huddled…
By Caroline Forsey 90% of the U.S. population has eaten at a McDonald’s over the past year. Whether a Big Mac is your drunk go-to,…
By rsukhraj@hubspot.com (Ramona Sukhraj) Let’s be honest: advertising on Facebook successfully is not easy. Its power to attract and close customers for pretty much any…
By Caroline Forsey It wasn’t too long ago that we weren’t collaborating much across Marketing. If I published a blog post on “SEO strategy”, it…
By Marty Swant The open web has spent years competing for crumbs against companies like Google and Meta. But now, some ad tech players say…
By Kristina Monllos If you watch the teasers or already released ads for Super Bowl LXI, it’s obvious that brands are taking a light-hearted approach,…
By mbretous@hubspot.com (Martina Bretous) Think you’re good at spotting AI-generated content? Put it to the test. Between Midjourney, Lummi and the host of other AI…
