The TikTok ban is reshaping creator recruitment and agency best practices on social media
By Antoinette Siu While TikTok’s status in the U.S. still hangs in the balance, agencies are already shifting the way they recruit creators and develop…
By Antoinette Siu While TikTok’s status in the U.S. still hangs in the balance, agencies are already shifting the way they recruit creators and develop…
By Tim Peterson IAB Tech Lab’s job basically boils down to taking digital advertising and media practices, products and toolsets and making them mass-production ready.…
By Digiday Awards This year’s winners exemplify the power of creativity, innovation and collaboration in modern marketing. From campaigns redefining audience engagement through tailored content…
By Jenny Romanchuk I recently watched a TikTok clip of a CEO explaining how, when businesses face tough times, marketing is often the first budget…
By Caroline Forsey Marketing is a wild ride – trends flip overnight, and it’s a constant game of catch-up. In 2025 , it’s crucial to…
By Alexander Lee As content creators continue to accrue fame and influence, marketers have learned that they are not beholden to traditional brand safety considerations.…
By Ronan Shields The IAB Annual Leadership Meeting closes today, hosted in Palm Springs, Calif., and featuring more than 1,200 high-profile industry leaders, including “marketing…
By mbretous@hubspot.com (Martina Bretous) When HubSpot’s Global Events Team had its first kickoff planning session for INBOUND 2024, they weren’t sure about the creative direction…
By Theresa Meis Maps help us understand the lay of the land. They show us where we’re going – and where we’ve been. In the…
By Caroline Forsey Full disclosure, I think my team and I are a little embarrassed. Believe it or not, blogging is kind of our main…