CTV’s reseller reckoning, moving past scale on paper, confusion in practice
By Seb Joseph CTV is officially in its “wait, what are we actually buying?” era. Years of euphoric growth has given way to a wave…
By Seb Joseph CTV is officially in its “wait, what are we actually buying?” era. Years of euphoric growth has given way to a wave…
By Julia Waldow This story was first published by Digiday sibling Modern Retail Nike yesterday revealed that it expects $1.5 billion in gross incremental costs,…
By cdelprincipe@hubspot.com (Curt del Principe) Today’s master has things kinda backward. But she shared with me one of the most clever strategies for collaborative content…
By Lorraine Lee Of all the consulting requests I receive, helping executives (or their teams) strengthen their LinkedIn presence is the most common — and…
By Ronan Shields Related Insights Member Exclusive Ad Tech Briefing: The 2025 M&A rebound is back with a whimper, not a bang Subscribe To Read…
By Sam Bradley French agency holding company Havas and Horizon Media, the largest indie media shop in the U.S., are set to pool their media…
By Headlines Team Artificial intelligence is no longer a distant concept for the legal profession—it is already embedded in daily practice. A new study conducted…
By Full Editorial Understanding Emotional SpendingEmotional spending often sneaks up when you least expect it. Maybe it’s after a long stressful day at work, or…
By Phill Agnew In the 1890s, Russian physiologist Ivan Pavlov noticed how dogs began salivating not just when food was placed in front of them,…
By Erin Pennings When I introduce myself at workshops, I often joke that my marketing career path looks a bit like two truths and a…