Overheard at DMBS Spring 2024: problems and solutions to retain talent
Among the variety of topics addressed at the two Town Hall discussions at Digiday’s Media Buying Summit in Nashville on March 4 and 5 — including measurement challenges, AI’s looming presence, brand safety concerns and misalignment with client needs/demands — the internal-facing topic of talent and talent retention dominated the second day.
Put simply, agencies struggle with a number of obstacles when it comes to the issue of colleagues, bosses and subordinates in the same agency. There’s the lure of more money at ad-tech firms, the flow of talent into the client during in-housing and the perennial hassle of too much work on too few shoulders when cutbacks hit.
So how’s a media agency supposed to manage those issues, among others? The agency-only crowd attending the town halls offered up a handful of interesting solutions.
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Source:: Digiday
