Omnicom Media Group tackles standards across the media spectrum, starting with social
Anyone paying attention to what’s been going on in the digital media world knows that standards — or a lack of them — have contributed to all manner of ills and problems, spanning programmatic, social, retail, connected TV and elsewhere.
Digiday has learned that Omnicom Media Group is rolling out a series of partnerships and alliances over the course of this week (timed to Advertising Week in New York), all under the banner of its Council for Accountability and Standards in Advertising (CASA), to help better understand and create accountability for its clients when they invest across those media channels.
The first, Digiday has learned, deals with the challenges of social media, notably as the presidential election in the U.S. nears, which is expected to be loaded with mis- and disinformation thanks to the advent of generative AI.
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Source:: Digiday
