Offline Marketing: Should You Leverage It in a Post-Pandemic World?
By esantiago@hubspot.com (Erica Santiago)
Since the start of the pandemic, marketing strategies have relied heavily on online tactics —leveraging tools like social media, email, and digital ads. But what about marketing outside of the digital space, otherwise known as offline marketing?
Is there still value in marketing via billboards, print ads, and broadcast commercials? In a post-pandemic world, whenever that may be, there’s a chance offline marketing could make a comeback.
Here’s what marketers need to know about offline marketing and how it can be leveraged.
5 Offline Marketing Strategies You Should Use
So why should your company still incorporate offline marketing into its strategy, especially in the digital age?
One reason is that it’s tangible and allows marketers to physically reach their target audience in a way that online marketing can’t. You can hand out flyers, put up posters, and send direct mail to people’s homes. Sometimes, physical items relating to your brand can leave a more lasting impression.
For example, the local Papa John’s in my neighborhood has a deal with my apartment complex. Whenever a new tenant moves in, they get a Papa John’s magnet and menu inside their welcome gift bag. Both the magnet and menu have the local restaurant’s number and hours.
I didn’t know of any other pizza places in the area, so I pinned the items to my fridge, and every time I was craving pizza I would call that particular Papa John’s location.
Offline marketing can also create a personal connection with your audience. For example, you can sponsor and host fun, engaging local and in-store events that let you connect with your consumers in person.
But most importantly, the best marketing strategies combine both online and offline marketing to reach an audience through as many channels as possible. For example, let’s say your company hosts an in-store event to connect with customers offline. That offline marketing strategy can also be used to create online content via video highlights of the event.
Another factor to consider is that online channels may not be available to everyone in your market, such as older consumers who are less likely to be tech-savvy — so offline marketing with business cards or pamphlets will make your brand more accessible to that demographic.
5 Offline Marketing Strategies You Should Use
Here are a few offline marketing strategies you can use to reach your target market:
Business Cards
Business cards are a tried and true offline marketing method. A business card with a distinct design can set your business apart from competitors and reflect your brand’s values and mission. Make sure everyone in your company has their own business cards to give away at any …read more
Source:: HubSpot Blog
