By Sara Guaglione

“AI,” “ChatGPT” and “hallucinate” were all deemed the “word of the year” in 2023, as advancements in generative artificial intelligence technology swept across the world, in large part due to the launch of OpenAI’s chatbot ChatGPT and followed by efforts from tech giants like Google and Microsoft to develop their own large language models (LLMs).

It wasn’t long before the impact of generative AI on media organizations and their newsrooms became a hot topic. Digiday spoke to four heads of editorial teams — from Business Insider to Trusted Media Brands — to hear how they will approach the technology next year. Most of them said they’re taking a slower and less reactive approach to avoid the public mishaps they’ve seen at other publishers.

Here are their predictions on how the technology will change the media industry next year — and what they’re doing about it:

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

…read more

Source:: Digiday

Author: Aaron