NewFronts Briefing: TikTok and Meta pitch short-form video offerings and AI tools on the final day
On the last day of the IAB’s four-day NewFronts, social platforms like Meta and TikTok pitched their short-form video offerings to advertisers – despite the latter social media platform dealing with a tricky legal situation in the U.S.
TikTok addressed the ban – and its plans to fight it – in a private event held Wednesday night. More on that below.
The key details:
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Source:: Digiday
