NewFronts Briefing: Google, Vizio and news publishers pitch marketers with new ad offerings and range of content categories
The Interactive Advertising Bureau’s annual four-day NewFronts kicked off yesterday in New York City, with presentations from Google and Vizio pitching marketers on their advertising offerings. At the end of the day, IAB co-hosted a session with The New York Times to put a spotlight on news organizations to convince more advertisers to support them.
The key details:
- Google wants advertisers to centralize their streaming ad buys to its web-dominant DSP
- Vizio focused its presentation on its home screen, and announced new content hubs and ad formats, including pause ads
- IAB spotlighted news publishers to get more advertisers to support this content category amid challenges like keyword blocking
- Digiday interviewed Condé Nast’s global CRO Pamela Drucker Mann to hear how the publisher is pitching marketers this year
Google wants to “rethink” programmatic TV
“We need to rethink programmatic TV altogether.” That’s how Google president of Americas and global partners Sean Downey opened YouTube parent company’s NewFronts presentation on Monday.
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Source:: Digiday
