Netflix’s ads boss on the next phase, and how Amazon accelerates it
Netflix has spent three years convincing advertisers it was serious about building an ads business. Now, it’s talking like one that expects to be on every major media plan – not as a novelty but as a line item with weight behind it.
A big part of that push is its reach, which the streamer now describes with a new “Monthly Active Viewers” metric. As it stands, that count comes to more than 190 million globally. The math: subscribers who have watched at least one minute of ads on the platform a month, multiplied by the estimated average of people in a household.
“We always knew that Monthy Actice Users (MAU) was a conservative representation of our reach, because Netflix viewing is oftentimes a very communal experience,” said Netflix’s vp, finance and strategy Mitzi Reaugh. “MAU did not capture any co-viewing, which is why we’re thrilled to share a more complete metric, one that really reflects the scale of our ads business.”
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Source:: Digiday
