Mobile Form Design: A Beginners Guide to Converting Mobile Users
By krbaker@hubspot.com (Kristen Baker)
Think about a time when you were on the train, sitting in the airport, or simply lying on the couch, and you had to complete an online form on your smartphone. Did you ever pay attention to the mobile form design?
Chances are you haven’t noticed. That’s the goal — to give users an intuitive experience that gets them to seamlessly fill up the form and continue with their day.
In this guide, we’ll review the most effective ways to do just that. Here, you’ll learn how to design mobile forms that are not clunky or misaligned, but that help boost conversions and create a great user experience.
Table of Contents
Mobile vs. Desktop Form Design
Today, your website visitors aren’t just browsing your site, viewing your content, and completing your forms from their desktop computers. They’re also completing these tasks from their mobile devices.
Mobile was responsible for nearly 60% of global website traffic from April to June 2022. That means it’s critical for your form to be simple to review, complete, and submit via a mobile device.
Why is mobile form design important?
The best mobile form design allows for a positive user experience, which ensures a happy website visitor who’s more likely to convert to a customer and become a returning user.
The design, layout, and functionality of your mobile forms play a large part in your website’s overall user experience.
If your forms aren’t mobile-friendly, you may experience fewer conversions, a loss in mobile site traffic, and an increase in unhappy and frustrated customers. And who wants that?
Why should mobile form design differ from desktop design?
“Everything works differently on mobile, so marketers need to make sure any elements of their websites are always optimized for mobile,” says Lilach Bullock, an award-winning marketing influencer and strategist.
“And that, of course, includes forms — especially since it feels like you constantly have to complete forms while on mobile.”
Specifically, think about the difference in the display or screen size between a mobile device, such as an Apple iPhone, which typically ranges from 4.7″ to 6.7″ in size; and a Mac laptop or desktop, which typically ranges from 13” to 24” in size. It’s safe to assume a form that fits an iPhone screen wouldn’t fit a desktop screen perfectly.
If your mobile visitors cannot easily read, complete, and submit your form, you may lose their business. So creating a mobile-friendly form that fits the screen of any mobile device is crucial to creating a great user experience in order to leave a lasting impression on your visitors and help you boost conversions.
What is responsive web design?
If you want to take mobile form design a step further and ensure your entire website is functional on all types of devices, you can …read more
Source:: HubSpot Blog
