By Neil Patel

Let’s talk about meta tags: what they are, why they matter, and how to do them better.

If you found this article via a search engine, there’s a good chance you found and clicked this article because of meta tags.

Meta tags are the foundation of SEO, and they are the first thing you’ll find yourself setting up when building a web page.

What Are Meta Tags?

Meta tags are a type of HTML tag that provides search engines with information about a website page.

Let’s take a look at the basic elements.

The title and description tags make up almost the entire entry.

If not for these meta tags, all you’d see in Google SERPs would be my URL.

Title and description tags are the two most-used tags for SEO purposes, but SEO isn’t the only part of digital marketing.

Advanced digital marketing requires the use of even more tags that improve page rank and overall user experience.

Just like this search result, you’ll soon find out that these tags control how your entire digital presence is viewed and navigated.

Machines can read URLs just fine. If I wrote for machines, my website would look like this:

Google prioritizes certain tags because they provide context for people.

I built my website for people as well, so it looks like this:

This polish is what marketing is all about.

In this blog post, we will explore meta tags and see how they affect your overall digital marketing efforts.

While simple, the devil is in the details, and every detail counts.

How Meta Tags Affect Brand Image and Click-through Rates

You absolutely can judge a book by its cover. It’s what covers are designed for.

Your title and meta description tag create the cover for your web page. They’re your first impression on most visitors.

It’s not just about search engines, but how we view the Internet.

Reddit is a basic link-aggregation site that takes away all the bells and whistles.

Reddit depends on the title and image to entice conversations and clicks.

Using meta tags correctly is like using the correct format for a business email.

Sure, you can put whatever you like out there, but there’s a level of professionalism that’s expected at some point.

Even Amazon will only give you a picture, title, and short description to make your point.

Think of these tags as your elevator pitch.

You’re given about as much space as a Tweet to sell your entire brand and product.

This means you need to nail it.

You can’t just call in …read more

Source:: Kiss Metrics Blog

Author: Aaron