MediaMath seeks bankruptcy protection
MediaMath is filing for bankruptcy protection, an emergency proceeding that took place after it failed to successfully negotiate terms with potential buyers in recent weeks, Digiday has learned.
It’s a development that will have serious repercussions felt throughout the digital media landscape leaving hundreds out of work, and dozens of sell-side ad tech companies, mostly publishers, out of pocket, with tens of millions worth of debts.
Executives at supply-side platforms scurried for information as word filtered out that MediaMath’s financial backers failed to agree a deal with potentially interested acquirers late this week.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Source:: Digiday
