MediaMath and Viant are in talks to potentially join forces
Two of the most prominent demand-side platforms in ad tech have held talks in recent weeks with potential outcomes including Viant purchasing MediaMath, a deal that would take one of the most longstanding names in the sector onto the public markets.
The exact nature of the proposals on the table is unclear, albeit it is widely understood that MediaMath – an ad tech company whose 2022 refinancing round saw its founder and original CEO Joe Zawadski exit – has been exploring a sale since 2020.
Investment bank Houlihan Lokey is understood to be advising on any potential deal, following an April 2023 report by Insider, with separate sources citing executives at each of the concerned parties.
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Source:: Digiday
