Media matchmakers: The 2024 uncoupling edition
Consolidated media was the name of the game for the better part of a decade as publishers looked at scale as a way to compete with the behemoth platforms for ad revenue. That consolidation mindset was further spurred in 2021 as publishers, rich from the pandemic false spring, looked to invest their wealth in various M&A opportunities.
But the following refreeze of advertising budgets made 2022 and 2023 less-than-stellar for revenue, leaving some publishers possibly regretting their acquisitions, expansions and going public via SPAC.
In this edition of media company matchmaker — the uncoupling edition — I take a look at which of the recently merged companies are in the most likely position to break up in the coming year and predict who some of their rebounds might be.
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Source:: Digiday
