Media Buying Briefing: Why buyers think VideoAmp has a jump in the alternative TV measurement race
The 2023-24 upfront marketplace isn’t likely to get started anytime soon, agreed media buyers last week.
That’s largely because marketers are holding off on approving budgets until there’s more clarity on a few factors: economic conditions in the second half of 2023, as well as on the writers’ strike that will slowly start to strangle the flow of original scripted content if it’s not soon settled.
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Source:: Digiday
