Media Buying Briefing: Omnicom Media Group’s CEO on the economy, fraud, the quadropoly and ‘agency as a platform’
Just over a year ago, I conducted interview with Omnicom Media Group global CEO Florian “Flo” Adamski in which he expressed more optimism about the global economy than many others were predicting for 2023. Turns out he was pretty right — as most agree the expected recession in the first half of the year never really materialized.
Fifteen months later, Adamski sat down with me again to revisit the economic outlook for 2024 — what’s widely expected to be a most unusual year thanks to politics and major events, as well as global instability.
This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
Source:: Digiday
