Media Buying Briefing: Media.Monks on the trouble, and upside, with advertising in gaming
If brands can unlock a deeper level of understanding and integration into the massive and broad world of gaming, there’s an audience there that’s hard to find across the rest of the media and content landscape.
The potential, in other words, is enormous — mobile gaming alone has grown to nearly $7 billion, according to InsiderIntelligence.
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Source:: Digiday
