Media Buying Briefing: Media agency investment execs weigh in on Amazon’s ad-supported tier
Two months into the launch of an ad-supported tier, media agency buyers have mixed reviews of Amazon Prime, one of the biggest connected TV streaming services available to consumers.
Though they celebrate Amazon Prime’s significant subscriber base and quality programming — and some felt Amazon priced itself more reasonably than Netflix did when it launched more than a year ago — buyers cite a lack of flexibility to purchase individual shows as well as somewhat of a slow reaction to buyer requests.
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Source:: Digiday
