Media Buying Briefing: Is Dentsu’s latest restructure the solve it needs to get back to growth?
Japanese-owned agency holding company Dentsu has a bit of a history, perhaps even a reputation, for restructuring the company in search of better results. Its latest, engineered under the auspices of no-longer-so-new Americas CEO Michael Komasinski, may have unlocked the value Dentsu has been missing the last two years. New alignments have brought new clients, in the hopes of returning back to growth. (Dentsu forecasts an anemic 1% of organic revenue growth in 2024.)
What’s changed at Dentsu since Komasinski, formerly CEO of Merkle, stepped in for Jacki Kelley, who returned to IPG right after Cannes Lions in 2023? For one, the company streamlined its media brands down to three: Carat, Dentsu X and iProspect and rejiggered them with new missions and a new boss in Sean Reardon, who moved from a CEO role at programmatic firm MiQ to become CEO of Americas media practice at Dentsu in January.
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Source:: Digiday
