Media Buying Briefing: IPG and its many challenges (and opportunities)
Less than two full months into 2025 — and with something like four to six months before its acquisition by Omnicom is consummated (if it’s consummated) — Interpublic Group is experiencing challenges on an almost-unprecedented level. But the payoff in the end could be worth the trouble, since a merged company would easily be the biggest purveyor of principal media, which regardless of one’s opinions on the ethics of the practice, can make a holding company a lot of money.
Here’s a walk-through of those challenges and opportunities IPG has in store.
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Source:: Digiday
