Media Buying Briefing: Innovations in audio investment and activation may rejuvenate a moribund sector
The world of audio hasn’t exactly been a hotbed of innovation and wild growth, despite the ubiquity of streaming audio and podcasting — two areas that have enjoyed a steady climb in ad revenue since the pandemic. Terrestrial radio represents the audio equivalent of linear TV in its slow backward roll in ad-revenue generation, despite surprisingly consistent audience numbers over the years.
Well, turn up the volume, because there are actually innovations happening in audio investment that are likely to help all manner of advertisers — but especially small local advertisers — bump up their spend in the sector.
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Source:: Digiday
