Media Buying Briefing: How Bob Kantor used his agency life to build a different holdco model at Dawn
As with so many other stories in life, Bob Kantor’s entry into the world of ad agencies starts with a girl.
The CEO of Dawn, a 5-year-old agency holding company of sorts that financially partners with (rather than owns) such brands as Crossmedia, Pereira O’Dell, BarkleyOKRP, Zoo Media and the newly formed Citizen Inside, was living in the D.C. neighborhood of Georgetown with a girlfriend during college, but his parents insisted he get a job.
This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
Source:: Digiday
