Media Buying Briefing: Here are five areas affecting agencies we’ll discuss at the Media Buying Summit
Tuesday starts Digiday’s twice-yearly Media Buying Summit, taking place this time around at the Ritz Carlton Tiburón in Naples, Fla. Nearly 200 media agency folk from holding companies and independents, along with brand and ad-tech/mar-tech executives will gather to share insights and knowledge about the media agency business, which is doing its best to adapt to tectonic change in the media business.
Although one could easily scribble down a list of at least 20 issues affecting the media agency world, there’s only so much time over the course of three days (the conference wraps on Thursday Oct. 5). So we’ve tried to boil it down to five major developments that are impacting this industry the most.
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Source:: Digiday
