Media Buying Briefing: CourtAvenue aims to be a pioneer in a new offering: AI AOR
Mini holding company CourtAvenue is once again pushing aggressively into the AI space, launching two new offerings with the goal of creating a new category of client: AI AOR.
Just four months after launching its first AI-centric product, Genjo (short for generative journey), CourtAvenue is quietly rolling out Catapult, a generative AI copy generation tool, and Uplift, which enables AI-powered content development, Digiday has learned.
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Source:: Digiday
