Media Buying Briefing: Another report calls for changes to the grueling pitch process
If one research study didn’t get the message across, two should really do it — the message being that the agency pitch process needs to change irrevocably so as not to break the participants in the process.
Following Forrester’s Ditch the Pitch report, which Digiday wrote about in a recent Briefing, London-based MediaSense issued its assessment of the very flawed marketer/agency pitch process, citing all manner of factors that have made pitching arduous and almost not worth the effort.
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Source:: Digiday
