Media Briefing: Why some publishers are resurrecting their print magazines
Print renaissance?
Two digital publishers are getting back into the print game this year, which is a sentence likely hard to believe in 2024.
And while the advertising revenue opportunities of print are a mixed bag, execs at BDG’S Nylon and Complex NTWRK’s Complex say they aren’t necessarily hanging their hats on this being the brand new revenue driver going forward. Instead, they’re using their relaunched print products as more of a branding vehicle and a funnel into other revenue streams like subscriptions, commerce and events.
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Source:: Digiday
