Media Briefing: Why publishers’ sustainability efforts should start with supply path optimization
This week’s Media Briefing looks at how publishers are upping the ante when it comes to the role of sustainability in their ad businesses, thanks to pressures from the buy-side.
- Selling sustainability
- Podcasts yet to see impact of writers’ strike
- Vice Media Group eyes a $400 million sale, Puck loses its founder and more
Selling sustainability
Advertisers are starting to see the financial incentives of prioritizing sustainability in their media buys, and as a result, publishers are feeling the mounting pressure to measure their carbon emissions and ultimately reduce or offset their carbon footprints.
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Source:: Digiday
