Media Briefing: Why podcast execs are making a play for advertisers’ influencer budgets
Podcast host meets influencer
As podcast networks chart their course for revenue growth in the back half of 2024, it’s clear that the way forward requires a bit of a reroute through new waters within the advertising industry.
Three podcast execs told Digiday that during the second quarter, it became clear that they should try and win ad dollars out of marketers’ influencer budgets instead of solely going after the (oftentimes smaller pool of money) that marketers earmark for audio.
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Source:: Digiday
