By Kayleigh Barber

This week’s Media Briefing looks at the role of paid trial offers within publishers’ subscription businesses in the pursuit of increasing both retention rates and growing new subscriber totals.

• The case for, and against, paid trial offers
• Fewer podcasts equals more listeners for The Athletic
• Earnings season begins, TikTok has a new e-commerce strategy and more

The case for, and against, paid trial offers

As subscription growth slows, publishers are finding that retaining subscribers is just as important as acquiring new ones. And because of that, finding the right strategy that brings in new paying readers who plan on sticking around for the long haul is top of mind for many audience growth teams.

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Source:: Digiday

Author: Aaron