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Media Briefing: The anatomy of the publishers’ SEO dilemma | International Association of Digital Marketing Professionals (IADMP)

Media Briefing: The anatomy of the publishers’ SEO dilemma

Aaron January 22, 2026

By Sara Guaglione

This week’s Media Briefing examines how publishers are rethinking SEO in 2026, as AI reshapes search and a Google-reliant strategy grows riskier.

  • Who’s giving up on Google?
  • Media’s latest obsession with prediction markets, publisher lawsuits against Google abound, and more.

Giving up on Google?

If last year was the year AI threw a wrench in the search optimization landscape, this year is the year publishers will have to figure out what to do about it.

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

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Source:: Digiday

      

Aaron
Author: Aaron

Categories: International Association of Digital Marketing Professionals

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