Media Briefing: Sustainability standards are coming for digital advertising
This week’s Media Briefing takes a look at the Global Media Sustainability Framework that the Global Alliance for Responsible Media (GARM) and Ad Net Zero are in the process of creating to measure and report carbon emissions produced from digital advertising.
- Sustainability standards
- Senate holds meeting on oversight of generative AI in journalism
- The Messenger is in financial turmoil, Puck has a new CEO and more
Sustainability standards
A lack of standards for measuring carbon emissions in the digital advertising industry has prevented sustainability from becoming a deciding factor for how ad budgets are executed, despite the fact that questions around carbon footprints have popped up on request for proposals (RFPs) for the better part of last year.
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Source:: Digiday
