Media Briefing: Publishers reassess Privacy Sandbox plans following Google’s cookie deprecation reversal
Back in the sandbox
Just last week, publishers told Digiday that allocating resources to testing Google’s Privacy Sandbox in-house was not worth the effort.
But Google’s announcement on Monday to reverse its plans to fully deprecate third-party cookies from its Chrome browser seems to have, in turn, reversed some publishers’ stances on the Privacy Sandbox.
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Source:: Digiday
