Media Briefing: Publishers are optimistic about the conversations — but not inked deals — out of Cannes
This week’s Media Briefing looks at how publishers’ sales teams performed at the Cannes Lions festival and why the follow-up conversations with marketers may be more important than the initial meeting itself.
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Post-Cannes sell-a-thon
Publishers are optimistic about the rest of the year following Cannes 2023, even if the rubbing of elbows with marketers didn’t result in more concrete advertising deals. But media execs who attended the sales festival reaffirm that their presence at Cannes did what it was intended: serve as an event for casual conversation and banter to make the meetings — where the deals are actually made throughout the year — easier to schedule.
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Source:: Digiday
