Media Briefing: Publisher CROs say Q3 ad revenue is pacing up but advertisers are looking past Q4

By Kayleigh Barber

This week’s Media Briefing checks in with four media revenue chiefs about how the second half of 2023 is pacing from an advertising standpoint.

  • Q3 is on pace but 2024 is top of mind
  • Why publishers chose The Washington Post’s Arc XP
  • Former Vice journalists start new tech pub, publishers are losing traffic from Facebook and more

Q3 is on pace but 2024 is top of mind

After a tumultuous start to the year, the second half of 2023 is looking pretty good by comparison — at least based on how Q3 is going.

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Source:: Digiday

      

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