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Media Briefing: Mid-year media check-in | International Association of Digital Marketing Professionals (IADMP)

Media Briefing: Mid-year media check-in

Aaron July 6, 2023

By Kayleigh Barber

This week’s Media Briefing looks at the top trends within the media industry that took place during the first half of 2023, amid a less-than-ideal economic climate.

  • Mid-year review
  • The oral history of Paper Magazine, Google strikes back at Canada’s new act and more

Mid-year review

Many publishers were well aware of the challenges they faced coming into 2023 — a large one being the lack of visibility regarding their advertising sales for the first two quarters. But as the year progressed, it seems that, rather than getting clearer, the uncertainties from the first half will stay true for H2.

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Source:: Digiday

      

Aaron
Author: Aaron

Categories: International Association of Digital Marketing Professionals

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