Media Briefing: Media execs set sights on non-ad revenue streams in 2024
This week’s Media Briefing takes a look and the alternative revenue streams that publishers are eyeing in 2024.
- The other pieces of the revenue pie
- Publishers’ continued fight to protect IP from generative AI
- Cheddar News is sold, CNN’s chief digital officer departs and more
The other pieces of the revenue pie
Media executives are well aware that 2024 will bring anything but clarity when it comes to how advertising revenue will flow. Therefore, alternative revenue streams like subscriptions, commerce and non-traditional platform partnerships are all crucial for publishers that hope to make 2024 a revenue-positive year, according to seven media execs who spoke with Digiday about their new year strategies.
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Source:: Digiday
