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Media Briefing: In 2024, publishers and buyers say events and niche media will win ad dollars over scale | International Association of Digital Marketing Professionals (IADMP)

Media Briefing: In 2024, publishers and buyers say events and niche media will win ad dollars over scale

Aaron November 9, 2023

By Kayleigh Barber

This week’s Media Briefing looks at how publishers are strategizing for ad budgets in 2024 as they realize they cannot compete with the platforms for scale.

  • Niche > scale
  • SiriusXM aims for a younger demographic
  • WaPo announces new CEO, earnings season kicks off for publishers and more

Niche > scale

Last week, publishers said that closing out 2023 was just as painful a task as it was selling the rest of the year, with many Q4 ad deals still coming in just under the wire.

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Source:: Digiday

      

Aaron
Author: Aaron

Categories: International Association of Digital Marketing Professionals

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