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Media Briefing: How publishers are using AI tools in their sales operations | International Association of Digital Marketing Professionals (IADMP)

Media Briefing: How publishers are using AI tools in their sales operations

Aaron September 28, 2023

By Kayleigh Barber

This week’s Media Briefing looks at how some publishers are applying AI tech to their sales operations to reduce the amount of manual tasks and the time it takes to respond to RFPs and reach out to prospective clients.

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Generative AI has come for publishers’ editorial teams in full force, sparking innovation at its best and misinformation, criticism and legal concerns at its worst.

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Source:: Digiday

      

Aaron
Author: Aaron

Categories: International Association of Digital Marketing Professionals

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