Media Briefing: How publishers approached the Amazon sales event amid a breaking news cycle
This week’s Media Briefing takes a look at how publishers’ commerce content performed during the Amazon Prime Big Deal Days event last week and how, despite a heavy news cycle, affiliate revenue grew year over year.
- Prime takeaways
- 3 questions with Adam Roodman
- News Corp. faces pressure, Scope3 brings in new funds and more
Prime takeaways
It was another successful Amazon Prime shopping event this year for publishers, if the revenue and traffic numbers from their coverage of the Amazon Prime Big Deal Days (PBDD) event held on Oct. 10-11 was any indication.
This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
Source:: Digiday
